E-Commerce Websites

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What Is E-Commerce Website

A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.

Types of e-commerce sites

  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
  • Business-to-administration (B2A)
  • Consumer-to-consumer (C2C)
  • Consumer-to-business (C2B)
  • Consumer-to-administration (C2A)

Types of products sold via e-commerce

  • Physical goods
  • Services
  • Digital products

Few basic functions every e-commerce site includes:

  • Accept orders
  • Take payments
  • Handle shipping and logistics
  • Provide customer service

What metrics should be tracked

  • Website traffic
  • Bounce rate
  • Visitor conversion rate
  • Cart abandonment rate
  • Email subscriber engagement
  • Mobile users
  • Time spent
  • Pages seen per visit
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