A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
Types of e-commerce sites
- Business-to-consumer (B2C)
- Business-to-business (B2B)
- Business-to-administration (B2A)
- Consumer-to-consumer (C2C)
- Consumer-to-business (C2B)
- Consumer-to-administration (C2A)
Types of products sold via e-commerce
- Physical goods
- Services
- Digital products
Few basic functions every e-commerce site includes:
- Accept orders
- Take payments
- Handle shipping and logistics
- Provide customer service
What metrics should be tracked
- Website traffic
- Bounce rate
- Visitor conversion rate
- Cart abandonment rate
- Email subscriber engagement
- Mobile users
- Time spent
- Pages seen per visit
