A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors.
Research is a crucial part of your website redesign process: it’s the best way to find what’s working and isn’t, and to dig deeper into what your target customers want.
Few steps you need to know when going throughwebsite redesign:
1: Know what your website’s most valuable pages
Before launching into a redesign, you should have a clear map of your website ecosystem, scope out your wireframes. One way to go about it is investigating the relationship between traffic and conversions; depending on how the two are connected
2: Know who is visiting your website and why
Finding out what the important pages are, is only half of the story: you also need to know who is visiting them, and why.
3: Know what propels or stops your customers
There are still two main gaps in your knowledge: what’s convincing/helping customers to complete the actions they came to take, and what’s stopping them along the way.